samedi 12 décembre 2009

campagne coca cola innovante et efficace

Coca cola a lancé une campagne d'affichage Velcro avec l'agence Marcel afin de promouvoir le dernière bouteille antidérapante.
Cette campagne arrive en tête des campagnes innovantes et efficaces.




La pertinence entre le produit, la création et le support est déterminante pour la crédibilité de la marque.
Cette campagne peut coûteuse mais très intelligente permet de toucher un large public et d'obtenir un taux de mémorisation très important.
En france se type de campagne est très rare dû a une législation trop contraignante ce qui est dommage car ce sont les campagnes les plus efficaces et les plus créatives.

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